The 2025 YONEX Spring/Summer New Product Release Partner Conference was held in Xiamen from July 3 to 8, 2024. This conference brought together guests from all over China to experience the brand charm of YONEX.
Wang Meiling, the Rising Star of Tennis, Makes a Surprise Appearance, Targeting the Grand Slam
During the third Grand Slam event of the year, the Wimbledon Tennis Championships 2024, which is in full swing, Wang Meiling, the Chinese tennis player who has shone on the ITF circuit this year, winning one gold and two silver medals, also appeared at the conference to share her journey with everyone.
Wang Meiling, the Post-00s Rising Star of Tennis
Since signing with YONEX at the age of 18, Wang Meiling, this post-00s rising star of tennis, has achieved a series of impressive results with the strong support of YONEX. In May this year, Wang Meiling won the highest-level singles championship title in her career at the ITF W75 Jin’an Station, her world ranking returned to the TOP500, marking a significant breakthrough in her career. Wang Meiling stated on site that her next goal is to step onto the Grand Slam stage: “This championship is just the beginning for me. Next, my team and I will go all out to improve our rankings, striving to see me on the Grand Slam stage in the near future.”
As an aggressive offensive player, Wang Meiling steadily advances on the court with her sharp offense, bringing her closer to her dream of stepping onto the Grand Slam stage with excellent results. Currently, Wang Meiling uses the VCORE 98 racquet. This tennis racquet, which focuses on spin and speed, can help her improve shot stability, providing assurance for her offensive style of play.
New Color VCORE Will Soon Be Launched, Product Experience Event Held Simultaneously
As the highlight of the new product release, the newly launched products are highly anticipated. In terms of tennis, what consumers are most looking forward to is undoubtedly the new color finish of the VCORE racquets. This series of products will officially hit the market on July 25th, when tennis enthusiasts will witness the “new face” of VCORE that combines sophistication and eye-catching appeal. The new VCORE racquet test play event was held simultaneously during the conference, with YONEX signed players Wang Meiling and Deng Pei’en present at the scene to experience the new technology of YONEX alongside tennis enthusiasts from all over the country.
“The VCORE not only has strong ball control, wrapping the ball well, but also delivers quick shots, very suitable for my playing style, helping me better control the game.” Wang Meiling said, she was also thrilled to hear that her racquet, the VCORE series, would be launching in new colors, “I am also delighted to see that the racquet I love comes in new colors. I look forward to competing with the new VCORE.”
In addition, the “tennis string family” of YONEX welcomes a new member, POLYTOUR DRIVE SOFT. Based on the performance of POLYTOUR DRIVE, the softer feel upon impact is further enhanced. The new TOUR S tennis balls, designed for both professional and amateur players in the Chinese market, have also attracted considerable attention.
Comprehensive Effort in the Tennis Field, Witnessing Transformation and Extraordinary Achievements
Entering 2024, YONEX signed players achieved remarkable results in this year’s Australian Open and French Open. Rybakina, Ruud, Pegula, and Hurkacz continue to firmly rank in the top ten. The biggest surprise came from “Italian Cannon” Paolini, who reached the Grand Slam final for the first time this year at the French Open, her world ranking broke into the top 10 for the first time, and she has also smoothly advanced to the semi-finals in the currently ongoing Wimbledon.
Rybakina ( )
Paolini ( )
It is worth mentioning that YONEX became the number one used racquet brand on the men’s singles court at this year’s French Open. As many as 30 male players (23% of the competitors) used YONEX racquets. This is the first time YONEX has achieved this milestone at a Grand Slam event, demonstrating that YONEX is gaining increasing recognition and trust from top tennis athletes.
In the upcoming summer sports extravaganza in July this year, YONEX will participate in this highly anticipated major event as the official equipment supplier and will provide stringing services for the tennis project. While actively supporting service guarantees for mainstream world events, YONEX moves forward side by side with its contracted athletes and looks forward to their triumphant return.
As a brand with ideals and a sense of social responsibility, YONEX’s philosophy remains unchanged: to contribute to the world with original technology and the best products. Looking to the future, YONEX will spare no effort in product research and development, dedicated to providing every player with top-tier equipment required for victory; at the same time, YONEX will actively host various events in the second half of the year, working together with all sectors of society to encourage more people to get involved in the sports craze, spreading the spirit of sports to the world.