On July 9th, Chelsea officially announced that the club has reached a sponsorship agreement with Ascott Hotel, which will replace Hilton Hotels to become the new official global hotel partner of Chelsea. This partnership will begin in the 2024/25 season and last for four seasons.
It is understood that starting from the second half of 2024, Ascott will take over the hotel located at Stamford Bridge, which has a total of 232 rooms.
According to insiders, the new sponsor will pay an annual sponsorship fee of approximately £1.5 million, resulting in a sponsorship fee of around £6 million over the course of the deal.