With the 2024 season fast approaching, yesterday, members of TEAM DSM-FIRMENICH PostNL gathered in Calpe, Spain, to officially present their 2024 team kits, bikes, and more to the public.
As the 2024 season draws near, members of TEAM DSM-FIRMENICH PostNL assembled in Calpe, Spain, to showcase their 2024 team attire and equipment.
At the end of last year, TEAM DSM-FIRMENICH welcomed a new partner, Royal Dutch Postal Service PostNL, leading to the team’s official rebranding as TEAM DSM-FIRMENICH PostNL for 2024. This change also brought about new looks for the team’s kit and vehicles.
The most noticeable alteration on the cycling jerseys is the transformation of the two distinctive “KEEP CHALLENGING” stripes representing the team’s DNA into orange, celebrating PostNL’s inclusion. The left stripe symbolizes continuous personal development, while the right one signifies their innovative environment in constant improvement. Additionally, the white base is adorned with numerous blue and light blue accents, reportedly designed collaboratively by Nalini and the team, believed to enhance the riders’ visibility in the peloton during races.