In 2023, as more e-commerce, apps, short films, and brands expand globally, overseas media traffic competition intensifies, driving up advertising costs. Industry focus often turns to finding alternative, more targeted channels outside of Facebook and Google. Recently, NewsBreak, the leading US news platform, has grabbed attention from advertisers worldwide, with the platform partnering officially with HuiiMedia, an international ad services provider, to become its exclusive ad agent in China. Together, they offer enhanced traffic and bidding services for Chinese businesses venturing abroad.
NewsBreak boasts high user activity in the US app stores, ranking ahead of notable apps like Reddit, Walmart, Temu, and LinkedIn. With over 16 million daily active users and a network of more than 2,500 publishers across the country, it reaches users in over 20,000 cities, solidifying its position as a top local news source. Its diverse audience, content ecosystem, and precise advertising products present ample opportunities for international brands. The platform’s tCPA and Maximize Conversions features help optimize bidding strategies, maximizing conversions on a limited budget.
NewsBreak prioritizes product experience and ad formats, utilizing a proprietary machine learning engine for location-based and interest-driven targeting. Native ads seamlessly integrate with local news content, providing a personalized touch. With ten ad placements available, such as feed ads, carousel ads, native within articles, and immersive video, advertisers can precisely target audiences based on factors like location, language, device, gender, age, interests, and habits.
For advertisers and optimization specialists, NewsBreak is not just a direct conversion channel; it’s also a platform to build brand value and engage consumers. To make the most of NewsBreak, here are insights from HuiiMedia CEO Xu Quilai:
- Understand your target audience: In the US, many prioritize local news over national issues. A recent Pew Research Center report shows that half of Americans prefer mobile apps, newsletters, and social media for local news, up from 37% in 2018. NewsBreak’s 63% of users aged 27-58, with a median income of over $70,000, indicates a valuable demographic for content creators and advertisers.
- Tailor ads to NewsBreak’s ecosystem: Align your ad creatives with NewsBreak’s algorithmic content matching, focusing on user engagement, relevance, and acquisition. Use storytelling and emotional elements to resonate with the platform’s user base.
- Maintain brand consistency: Ensure visual and messaging coherence with your brand identity, making it easy for users to recognize your brand throughout the ad journey and landing pages.
- Data-driven approach: Continuously iterate and optimize through A/B testing, leveraging NewsBreak’s tCPA and Maximize Conversions to find the best-performing creative, and strike a balance between performance and scale.
The partnership between HuiiMedia and NewsBreak represents a strategic alliance between professional ad services and high-quality local platform traffic, enabling new customer acquisition avenues for Chinese gaming, e-commerce, short films, and apps seeking to expand globally.