Recently, League of Legends: Wild Rift is about to celebrate its grand 2nd anniversary. Alongside intense online tournaments and generous benefits, the official team has introduced a new favorable policy: the beta test recruitment for self-built tournaments. As an experienced player, I can’t wait to share with you the profound implications and potential value of this new feature.
Anniversary Prelude: Thrilling Events in the Ring Invitational
Before delving into the self-built tournament system, let’s first understand the Anniversary Prelude: Ring Invitational. This event will be held from July 12th to July 14th through the “Tournament System,” featuring fierce duels in 1v1 Solo mode, providing players a stage to showcase their individual skills. Participants are guaranteed exclusive borders, with a chance to win anniversary event tickets, and the champion will receive an all-expenses-paid trip to sit as the ringmaster at the offline venue. It offers summoners a platform to display themselves while warming up for the upcoming self-built tournament function beta test.
Self-built Tournaments Beta Test: Master Your Own Esports Arena
20 Slots Available for August Beta Test
Next comes the main event; the beta test for the self-built tournament system will kick off in August, initially offering 20 beta test slots for organizations planning to host tournaments, such as companies, brands, merchants, and college clubs. The launch of this system brings more autonomy to players while presenting unprecedented marketing and engagement opportunities for brands and businesses.
Multidimensional Value of the Self-built Tournament System
Brand Exposure: Creating a Multi-channel Showcase Platform
The self-built tournament system provides brands with a new exposure platform. By displaying brand logos, advertisements, and sponsorship information during tournaments, brands can gain significant exposure both within and outside the game. Esports events attract mostly young, active user groups who are receptive to new things. Through tournament interactions, brands can effectively increase their visibility and market influence.
User Engagement: Enhancing Brand Stickiness
Esports events naturally have the attribute of igniting user participation enthusiasm. By hosting self-built tournaments, brands can design various incentive mechanisms, such as rewards and leaderboards, to attract players’ active participation. This not only increases user activity but also enhances interaction between the brand and users, improving user brand stickiness. Players’ sense of identification and loyalty to the brand will continue to grow as they participate in tournaments.
Community Building: Establishing a Loyal User Base
The self-built tournament system offers brands an opportunity to build a player community. By organizing tournaments, brands can gather a group of like-minded players, enhancing their sense of belonging. An active player community can provide long-term user support for the brand and become an important channel for brand dissemination. Users in the community are consumers, brand disseminators, and supporters.
Corporate Team Building and Scenario Marketing: Innovative Brand Activity Formats
Self-built tournaments also offer enterprises innovative formats for team building and marketing. Through esports events, companies can organize team activities for employees, strengthening team cohesion. Simultaneously, esports events are an effective means of scenario marketing, allowing for brand promotion in specific scenarios and deep interaction with younger user groups. This interaction can enhance the brand image and, through the fun and participation of the activities themselves, improve the user’s brand experience.
Advantages for College Clubs and Player Organizations
For college clubs and player organizations, the self-built tournament system provides a platform to independently host tournaments. By applying for a self-built tournament, these organizations can design and manage their own competitions according to their needs and creativity. It increases interaction and cohesion within the club or organization, boosts their influence among the player base, and attracts more new members.
Conclusion
The upcoming anniversary celebration of League of Legends: Wild Rift not only brings thrilling tournaments and generous rewards to players but also provides a new interactive platform for players and brands through the beta test recruitment for self-built tournaments. This policy marks the diversified development of the League of Legends: Wild Rift esports ecosystem, opening new avenues for brand-user interaction.
As an experienced player, I firmly believe that the launch of the self-built tournament system will bring new vitality and possibilities to the esports industry. Whether it’s players or brands, don’t miss this rare opportunity. Come and join the anniversary celebration, sharing in this esports feast!
PS: Participation Method
Brands can apply by logging into the League of Legends: Wild Rift Authorized Tournament System (https://warrant.tga.qq.com/lol/) and noting “Apply for Beta Test” in the tournament proposal; or send a self-built tournament beta test application email to [email protected], attaching relevant tournament plans. Eligible events will have staff contact the organizers.