@HappyOtakuXiaohua, with 345,000 followers on Bilibili, has been dedicated to creating videos related to otome games since 2014. From the ancient-style game “Deep Palace Melody” to the blockbuster hit “Love and Producer”, Xiaohua has provided highly entertaining game commentary.
During her early days of creation on Bilibili, Xiaohua worked as an intern during the day and edited videos for submission on Bilibili at night. At the beginning of her internship, Xiaohua’s salary was not enough to cover her rent, but taking business orders on Bilibili’s Huahuo platform helped offset some of her initial expenses after entering society.
Later, Xiaohua included her experience of submitting creations on Bilibili in her resume, which became the stepping stone for her to find her first job and enter a major internet company. After working for a period, due to poor health, Xiaohua quit her job and became a full-time UP main. With income from Bilibili, Xiaohua’s parents supported her decision to leave her job.
According to statistics, Bilibili cooperated with 1,224 game brands in 2023. Therefore, despite otome games being a relatively niche field, Xiaohua would receive about 1-2 business orders per month. After becoming a full-time UP main, Xiaohua could still afford the rent and living expenses in a first-tier city. Xiaohua wanted to focus on creating content that she was interested in. In fact, she had to decline quite a few invitations to free up time to produce content that she was truly passionate about.