On July 21, according to Spanish media outlet Marca, Real Madrid anticipates that the arrival of Mbappe could nearly quintuple the team’s jersey sales.
Mbappe’s influence exceeds everyone’s expectations. According to sources consulted by the club and Adidas, his impact far surpasses anything seen before. The arrival of Bellingham caused a sensation, but the profitability generated by Mbappe’s arrival is even more staggering.
Due to high demand for jerseys, online sales and delivery delays have resulted in endless queues around the official Real Madrid store.
Sales of the new jerseys provide a cushion for the club’s expenditures. Adidas predicts that Mbappe’s impact will multiply total sales by five. There were previous rumors that four million jerseys could be sold each season.